An advertising ID is a unique user identifier (ID) assigned to a mobile device (smart phone, tablet computer), or operating environment, to help advertising services personalize their offers.[1] It can be sent to advertisers and other third parties which can use this unique ID to track the user's movements, habits, and usages of applications.[2] There is a potential for such technology to replace magic cookies.[3]
- ^ "2016 Mobile App Marketing Glossary". Interactive Advertising Bureau. Retrieved November 16, 2022.
- ^ Tamblyn, Thomas (October 19, 2017). "You can effectively track anyone, anywhere just by the adverts they receive". Huffington Post.
- ^ Edwards, Jim (January 27, 2014). "Google's new 'advertising ID' is now live and tracking Android phones — This is what it looks like". Business Insider. Retrieved 29 March 2021.